Terinit
Print design for the spring/summer 2020 collection.
Beyond winter olympics legend, in it’s heydays, Terinit ventured into summer sports, mainly with football and cycling gear. Looking back at the brand’s archives, designer Rolf Ekroth recalled his first memory of football: the 1990 FIFA world cup hosted by Italy, back when he was a unconditional fan of Gli Azzurri, Italy’s national team, and in those days, whenever playing with his friends he always wanted to be Walter Zenga, the acclaimed goalkeeper.
www.terinit.com
All the campaign photos: Osma Harvilahti. Styling: Tuomas Laitinen.