Terinit – established in 1949 – is a winter sports northern legend. Relaunched for fall/winter 2019 under the creative direction of Rolf Ekroth, Terinit prints and knitwear are focusing around the historical themes from the brand’s archives such as the ski jumping and the aesthetics of the brands 80’s heydays when ice hockey prevailed. www.terinit.com
All the campaign photos (with Zakarie Ali, IMG Models): Osma Harvilahti. Styling: Tuomas Laitinen.